PepsiCo opened its first virtual restaurant- Pep’s Place in the United States for food and beverage delivery. Pepsi, the PepsiCo-owned brand further promoted its new offering by kicking off the #BetterWithPepsi campaign that includes eight commercials in English and six #MejorConPepsi commercials in Spanish. The campaign launched in Tandem celebrates the unapologetic love of Pepsi and food that brings people together.

Pepsi’s brand-new, month-long order and delivery experience will be available in select locations across the United States and can be found at PepsPlaceRestaurant.com and major food aggregators like Uber Eats, DoorDash and GrubHub. …


StarQuik, Tata Group’s omnichannel grocery shopping App and website rolled out their first brand campaign #AasaanGrocery in a Click. The brand makes life easy by making grocery shopping convenient for users with the assurance of ‘Maximum Grocery Savings in a Click.’

Schbang, a creative and technology transformation company, conceptualized the brand campaign which includes a two-film series. The ad films for the campaign highlight the brand’s USPs to take their brand story to the market, focusing on the goal to strengthen its position in the online grocery space. …


Big Data is a very popular expression that has gotten a ton of inclusion. It
has been at the forefront of everybody’s thoughts for quite a while. is spreading quickly and is on the edge of attacking the whole globe.
It has assumed control over the IT areas as well as taking over different
ventures. Enormous Data is turning into a fundamental piece of unique start-ups because of the benefits it gives.

Today, as mechanical headways become the overwhelming focus, more
organizations and people are jumping into the universe of enormous information. …


Xiaomi sits on the driven seat of the car and once again gearing to launch two new products in India on May 13 after launching the Mi-11 Ultra, Mi 11x series, and the 75-inch MI QLED smart TV. But this time, it brings under its affordable Redmi banner. While one of them is a smartphone named the Redmi Note 10S and the second one will see Redmi foray into a new sub-category in the form of smartwatches, with the Redmi watch.

If we talking about the history of the Redmi, launched its first smartwatch in China last year in November…


Chennai, May 5, 2021: MMA, formerly known as the Mobile Marketing Association, the world’s leading not for profit trade body with heightened focus on Modern Marketing, announced their annual flagship event, MMA IMPACT INDIA 2021, being hosted virtually on May 20 & 21, 2021. Themed ‘Simplify. Simplify. Amplify.’, MMA IMPACT India will bring together an ecosystem of publishers, agencies, marketers, and technology enablers to accelerate modern marketing practices. The industry-led event will also see conversations amongst leaders on upcoming trends and challenges in the modern marketing landscape.

The focus for this year’s edition is ‘Modern Marketing’, which is led by…


Life is unimaginable without machines and technology. Technology has now grown into an inescapable part of our routine life. At present Artificial Intelligence, Machine Learning, and the Internet of Things are augmenting their true potentials.

Artificial Intelligence has now infiltrated the gambling sector. Here AI enhances the efficiency, participation, and fairness of the game. Provided below are some substantial areas in the sector which are enhanced by the powerful capabilities of AI.

Customer Service: Casinos now make use of AI-powered Chatbots for customer communications. These AI programs conduct conversations both verbally and through text. They make use of Natural Language…


Grapes Digital will be responsible for digital campaign planning, content planning, creative support, media planning and buying and Influencer Marketing for the brand.

Streax Professional, one of India’s leading brands in hair color and hair fashion has assigned its digital AOR mandate to Grapes Digital, a full-fledged digital marketing agency. The account was won following a multi-agency pitch. The account will be handled from Mumbai’s office.

As per the mandate, the agency will be responsible for executing digital duties on the brand including content planning, creative support, media planning and buying and Influencer Marketing.

Commenting on the partnership, Ameya Dangi…


Mobilizes the distribution of the world’s first COVID-defence antimicrobial to protect 2.5 million families

Bangalore, 04thMay 2021: With the rising influx of COVID-19 cases in its second wave,MyGate has collaborated with I 2Cure to secure its 15,000 gated societies across Bengaluru, Pune, Mumbai, Hyderabad, Noida, Ahmedabad, Gurugram, Kolkata, and Chennai against the pandemic spread. I 2Cure’s patented BioShield™ Antiseptic Lotion, a single-use, broad-spectrum antimicrobial that offers the protection of iodine against COVID-19 for six hours at a stretch, is a significant step up from existing alcohol-based solutions, which are merely disinfectants. With I 2Cure’s solution, MyGate which has recognized the…


The travel industry has consistently welcomed the taking in of contemporary innovative technologies which serves for a stronger user engagement. In recent years Big Data, Analytics AI, Machine Learning, and many more, have paced up the advancement of the travel industry in profoundly significant ways.

The said above technologies is applied in diverse ways to lift the user experience and some of them are as follows

Recommendations: This is the most generally used implementation of AI which can be seen anywhere. This automated service utilizes the customer’s data and recommends products and utilities on their desire. …


The influencer platform VAVO digital launched its new #InThisTogether campaign to spread positivity in the current time of uncertainty. The campaign aims to create one-month-long positive activity, interaction, and content with a pool of around 70 influencers from all over the country.

VAVO Digital is an online digital platform that was born amid the pandemic when there was an upsurge in influencer marketing. VAVO Digital aims to provide a one-stop platform for all brands and influencers, be it mega, macro or micro. The platform helps influencers come together to create campaigns by streamlining the process of influencer marketing. …

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