Adidas launches the first flagship store in India — ‘The Home of Possibilities’
· Launches country’s first most innovative, technologically advanced, inclusive, and engaging flagship store in the heart of the capital — CP
· First adidas store in the country to be LEED Certified
· The flagship store will be the most digitally connected adidas store in the country embedded with 32 consumer-facing digital touchpoints offering shoppers a unique and re-imagined physical experience with innovation at its core
New Delhi, 14th September 2021: Leading sportswear giant — adidas unveiled it’s first flagship store in India. Located in the heart of the capital — Connaught Place, ‘The Home of Possibilities’ store is a blend of multiple digital touchpoints, sustainability zone and embodies the future of retail experience for consumers.
Spread in 5900 sq ft of retail area across 4 floors, the store’s concept is brought to life inspired from the brand’s ‘OWN THE GAME’ strategy that focuses on 3 important aspects which are Experience, Sustainability, and Credibility.
The adidas Flagship store in CP offers consumers an innovative technological experience. The store features 32 digital touchpoints which are powered by green energy, the store encapsulates the use of advanced technology which includes immersive screens, digital plinths and ceiling screens to give customers a superior digital shopping experience.
The store flooring is made with upcycled carbon tiles made of carbon collected from environmental pollution. It is the first LEED-certified adidas store in the country.
In line with adidas’ long-term vision and commitment towards sustainability, the flagship store houses a dedicated ‘Sustainability Zone’. Displaying the End Plastic Waste logo, the zone features collection adidas’ best sustainable collection.
Women is a key focus for adidas and to create a more inclusive space, the flagship store has been curated in a manner where products and the shopping experience has been curated to encourage movement and support them in their sport and fitness journey.
Commenting on the new flagship store launch, Mr. Sunil Gupta, Senior Director, Brand adidas, India said, “We are thrilled to open our first flagship store in India in the heart of the capital -CP. ‘The Home of Possibilities’ is the very best of our brand in an unrivaled way, that brings a global shopping experience under one roof. Our aim is to reimagine the phygital experience through innovation, creativity , and design which further offers our consumers a unique shopping experience. We have also brought in local flavours and elements, through the artwork in-store, the zones featuring our national athletes, and quirky local prints in the customization zone.”
Bringing forward the essence of India, the flagship store has a dedicated section for Customization, Personalization & Localization; The Delhi Print Shop offers the consumers a bespoke digital DIY experience where the customers can get their tees customized and personalized in the real-time. A few exclusive elements of Delhi and India along with artist collaborations are specially designed for this store to create a perfect blend of Global + Local.
The store introduces a dedicated ‘Outdoor’ collection zone for hiking and trail running adventurers with a skylight ceiling. The space will also house a dedicated Originals section in the ‘Collection’ concept along with Men’s performance and Basketball section. The store has an exclusive floor dedicated to the football collection for its shoppers featuring a digital footwear wall, victory mannequin, lit crest, and LED field lines on the ceiling.
Shoppers will find the very best of the brand across Sport Performance apparel and footwear as well as the latest Originals designs and collaborations including YEEZY, adidas by Stella McCartney, Y-3 and IVY PARK.
(This article was originally published in Passionate in Marketing)