OZiva, India’s leading clean, plant-based nutrition brand, announced that it has signed globally acclaimed actor Deepika Padukone to steer forward the health and wellness revolution across the nation. Other than being touted as one of the most talented and successful actresses, Padukone is also known for her dedication towards and mental wellbeing. The brand’s philosophy of ‘har tarah se a better you’ resonates well with the actor who has been extremely vocal about balancing physical and mental wellness.
“We began OZiva with the aim of touching millions of lives and enabling them to lead a healthier, fitter, and better life with clean, plant-based nutrition. As far as we might be concerned, it’s tied in with making a more comprehensive and enabling outlook towards overall wellbeing, by modifying the traditional definition of wellness. We are extremely happy to have Deepika Padukone come on board on this journey with us and be a part of the OZiva family. She is the perfect embodiment of our values of striving to be better all around and adopting a holistic approach towards overall wellbeing, physically and mentally”, said Aarti Gill, Co-founder, OZiva.
“I’ve always believed that wellness is far more than just one’s physical appearance. It is about balancing the mind, body and soul. It is about being fit physically, mentally, and emotionally. It is also about making better choices every day; which eventually allows us to improve as a better version of ourselves. OZiva’s products and philosophy both come from similar school of thought; something I absolutely relate to.” said Ms. Deepika Padukone.
The brand believes that wellness is multidimensional and one needs to always view it holistically rather than in parts. It is important to have clean nutrition along with maintaining physical health and mental wellbeing.
OZiva was recently in the news for being the first nutrition brand in India to be certified clean and get the Purity Award and Pesticide Free certificate from the US-based Clean Label Project. This was a major milestone for any Indian brand to be achieving a worldwide recognition and raising the benchmark for purity in India.
Deepika Padukone’s monumental signing is the next significant step in OZiva’s efforts to spreadhead a national wellbeing revolution.
(This article was originally published in Passionate in Marketing)