Through the campaigning ad, the brand wants the customers to keep social distancing during this time of virus outbreak, at the same time keeps the joyous celebration alive. Ferns N Petals focuses on the joy shared when it comes to these Diwali gifts.
The ad showcases those little moments we can spend with our loved and dearest ones, this Diwali. The ad reiterates the importance of staying in small groups, at the same time enjoying the essence and joy of Diwali to its fullest. The film breaks the age-old veto of soan papadi, taking turn to neighbor’s house, instead ask the customers to cherish every bit of sweets together.
The ad displays the gifts like the statue of Lord Ganesha in an ethnically designed Frens N Petals branded box and a thali of sweets to make this Diwali more special. With the captivating and attractive voice of actor Naseeruddin Shah, the film enheartens everyone to stay at home and enjoy this Diwali, while Ferns N Petals Tribe will take care of the duty of gifting your love.
On the occasion, Manish Saini, Chief Operating Officer, Ecommerce, Ferns N Petals, said that the brand is the custodians of traditions and Diwali ( the most awaited festival of the year that captures the joyous tradition of gift-giving amoung your loved ones.) Through this campaign, FNP ensures that your gifts will reach your near and dear ones, in time, just the way you want while you stay indoors to enjoy this year’s festival of lights, irrespective of where your loved ones are (in the same city, same lane, different city, or a far-away country). He further adds that FNP Tribe will deliver the Diwali goodies to everyone! The campaign escalates through the brand’s social media assets, Facebook, Instagram, YouTube channel, and other multiple digital platforms.
For decades, the brand had been witnessing Diwali affair amidst wide varieties of social activities, be it house hopping, cocktails, dinners, etcetera. But never had one thought of Diwali as an emotional journey with the closest ones. With Deepawali Apni Si, FNP wishes everyone to find joy in little things in life, spend more time with your dear ones, and celebrate a more meaningful Diwali amidst the covid scenario, remarks Komal Gupta, Head of Content Marketing, Ferns N Petals.
(This article was originally published in Passionate in Marketing.)