GSK Consumer Healthcare launches digital & TV commercial for Otrivin Breathe Clean
GSK Consumer Healthcare Ltd one of the world’s biggest healthcare companies has recently rolled a new campaign for Otrivin Breathe Clean. In its television campaign, they come up with Otrivin for daily nasal wash. The film emphasizes that now it’s been a new normal to keep your hands clean, at the same time it is critical to keep your nose clean by washing it with Otrivin to wash out the toxins and germs. This is the biggest campaign ever that used by Otrivin with a reach of 10 Mn+ gatherings of people and around 20 cities. This will moreover be circulated on Tv in select Geographies.
Otrivin nasal care spray has been positioned towards those who are more conscious about the cleanliness of their nose under the circumstance of rising air contamination. They claim to wash out toxins and germs from the nose. This product can be visualized as a saline wash along with the moisturizing benefit and can be preferable for daily use. Our world is moving over to such a situation that people got more exposure to allergens and toxins and are causing serious and intense respiratory clutters, incessant bronchitis etc. it is developed in such a manner that the daily usage will wash out the pollutants and allergens that got trapped into the nasal passage and maintain nasal hygiene.
This launch would strengthen GSK’s health portfolio in India. Since the quality of air has degraded in such a manner that people would suffer a lot from allergies, Otrivin has great relevance in this era to overcome such allergies. They are very confident that the common people would accept this product and take it as a part of their daily routine. Otivin Breathe Clean is made available in 100ml pack with an estimated price of INR 335 over driving e-commerce and chemist stores pan-India.
(This article was originally published in Passionate in Marketing.)