Neeraj Chopra and CRED join hands for a hilarious ad

CRED, the fintech company has always captured viewers’ attention for its exceptional ads. But their latest TVC ad is a game-changer. The ad will get you to google CRED or even youtube the company to get more information.

The company was founded in 2018 by Kunal Shah, with headquarters in Bangalore. The main function of the app is to allow users to use the app while making credit card payments. In return for every such usage, they receive cred points.

This lets people use their CRED points to receive cashback and claim rewards. Credit card payments through CRED can be used for any sort of transaction be it for paying one’s house rent or buying clothes from your favorite brand to anything.

Previously CRED was noticed for its hilarious ads that included Madhuri Dixit, Anil Kapoor, Govinda, Bappi Lahiri, Udit Narayan, and more displaying their most humorous acting skill. Recently, in April 2021, an ad actor Jim Sarbh was found explaining the features of the CRED app followed by a comparison with known personalities. Some of them being Rahul Dravid and Kumar Sanu.

The recent ad was embarking on the beginning of the IPL campaign 2021. The campaign involves Jim Sarbh narrating the features of CRED and comparing being excited to use the company just like how Indians get excited for Neeraj Chopra.

Neeraj Chopra, India’s Olympic star, is seen in a completely different avatar bringing a completely different side of him. He is seen playing multiple roles of how people around him could be reacting due to excitement.

The Javelin thrower is just his fun element capturing audiences’ attention of both Neeraj and CRED. The ad was conceptualized by EarlyMan Film and the super team. The creative minds specifically behind this ad are Deep Joshi, Devaiah Bopanna, Puneet Chadha, Tanmay Bhat, and Vishal Dayama.

The aim and mission of CRED as a company is to let the users trust the app and gain unexpected rewards that result in great financial support in whichever way possible. There is indeed so much more in store for the users this IPL season.

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(This article was originally published in Passionate in Marketing)

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