Eight months after the COVID pandemic, things have now begun to open up slowly. Travelers have also started heading out to drivable destinations for fast weekend getaways with the lifting of travel restrictions.
As India began taking its first steps toward normalcy,’ Contactless Check-in’ was introduced by OYO Hotels & Homes, an initiative to give guests a quicker and safer check-in experience. A 360-degree campaign featuring actor Sonu Sood, OYO ‘s brand ambassador and asset owner, has been launched to spread the word about this initiative.
With the ‘Contactless Check-in’ from OYO, guests may opt to check-in from anywhere on the OYO app right after booking, removing the need for a physical check-in upon arrival. When guests arrive at the hotel, they will need to pick up the reception desk’s sanitized key card and then head straight to their room. This approach allows social distancing and decreases the risk of infection.
The campaign film focuses on the ‘phone pe check-in, picking chaabi , seedha walk-in’ theme. It involves a couple checking from various locations into an OYO hotel, including their home, a restaurant, a fair / amusement park, among others.
The film features Sood as the Manager of the Year for OYO, who sanitizes the key card and positions it at the reception desk in a specified circle. The guests turn up and are delighted to witness the check-in process without touch. Both the idea and the film script came from the in-house global brand team of OYO, with funding for development from UBIK Films.
The campaign will go live on a combination of online and offline outlets, including print advertising in English and Hindi language newspapers, radio, desktop and smartphone roadblock banners, ROS banners, WhatsApp, YouTube, and social media sites.
“Speaking about the program, Shreerang Godbole, SVP and Chief Service Officer- OYO Hotels & Homes, said,” We have seen travel coming back through geographies over the past few months. For us, this means reinforcing our efforts to provide all our visitors, partners, and workers with a healthy and secure experience. The hospitality industry, historically, requires a lot of human interaction. However, digitization of physical processes is not just a choice or add-on given the current fact, it is a requirement. This campaign’s insight was to simplify procedures and remove measures to ensure their safety that can be carried out in a socially distant manner.
(This article was originally published in Passionate in Marketing.)