StarQuik, Tata Group’s omnichannel grocery shopping App and website rolled out their first brand campaign #AasaanGrocery in a Click. The brand makes life easy by making grocery shopping convenient for users with the assurance of ‘Maximum Grocery Savings in a Click.’
Schbang, a creative and technology transformation company, conceptualized the brand campaign which includes a two-film series. The ad films for the campaign highlight the brand’s USPs to take their brand story to the market, focusing on the goal to strengthen its position in the online grocery space. StarQuik eases the risky & cumbersome grocery shopping process during the ongoing pandemic.
The dramatic storytelling concept for the film revolves around the narrative between two identical twins in their 20's- Beta Aasaan and Beta Mushkil. While Beta Mushkil takes the traditional and cumbersome route for running errands, Beta Aasaan on the flip side is a StarQuik shopper who orders using the StarQuik grocery app and finds an easy, smart, simple and convenient solution for grocery shopping.
Using the StarQuik grocery app, consumers get maximum grocery savings in a click. They can shop online and have an entire range of best quality products delivered home on the same day, all backed by the Trust & Value of the TATA Group. The brand caters to consumers in metro cities like Mumbai, Pune, Bengaluru, Hyderabad and Ahmedabad. In the need for the hour, people need to stay indoors to ensure maximum safety. During these unprecedented times, StarQuik eliminates the grocery hassle by offering an entire range of fruits &vegetables, snacks, kitchen essentials, beverages, home & personal care and dairy products.
The pandemic and lockdown have paved the way for brands to serve customers by coming up with innovative solutions across markets and segments helping consumers to combat this difficult time. StarQuik aims to cater to the needs of a maximum number of customers.
Commenting on the vision of the campaign, Gaurav Juneja, Co-Founder at StarQuik, said, “Our mission is to make Grocery Shopping Aasaan and rewarding while aiding the protocol of the lockdown and giving customers the freedom and time to do things they love.”
(This article was originally published in Passionate in Marketing)