This Women’s day, Nature’s Basket to honour Women Entrepreneurs in the food space, launches the #WomenWhoChallenged campaign

~To organise a panel discussion with women entrepreneurs in the food space~

Mumbai, March 06, 2021: Nature’s Basket, part of RP-Sanjiv Goenka group, India’s foremost retail destination for fine foods from around the world, has launched a Women’s Day campaign #WomenWhoChallenged that aims to honour independent women entrepreneurs who have emerged during the pandemic.

Nature’s Basket’s campaign seeks to support businesswomen who have leveraged the lockdown to their advantage by turning it into an opportunity to give wings to their entrepreneur dreams. The brand is organising a workshop #WomenWhoChallenged that will bring to the fore stories of grit and determination.

The panel discussion will be hosted by Rakhee Vaswani, a celebrity chef, and an author, and the founder of Palate Culinary, and will also include Chandni Fatnani, founder, Head Over Meals, Hetal Chheda founder, Not A Chef, and Pooja & Tuulsi Kothari, founders, D’Oh Mates. These talented women entrepreneurs will share their journey on challenging their circumstances and becoming successful amidst the pandemic.

Apart from #WomenWhoChallenged, Nature’s Basket has invited few notable male influencers to shop from Gifting Range and present it to their special woman as a gesture of appreciation on this Women’s Day. Along with this, Nature’s Basket to also send out hampers to women influencers with a personalised thank you note for supporting the brand throughout.

Talking about the campaign, Mr. Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail, mentioned, “At Nature’s Basket, one of our core cultural propositions is to create, celebrate and cherish independent individuals that break barriers and challenge the society. And today’s women are doing exactly that — challenging the status quo and transforming the world around them. While we do not need a specific day to honour and celebrate women’s achievements worldwide, this day reminds us to celebrate, respect, and appreciate women. Thus, on International Women’s Day, through our #WomenWhoChallenged campaign, we would like to applaud the women who are doing something in their ways and inspiring others.”

Nature’s Basket has the best international and domestic fresh and gourmet products and packaged food from around the world. They also offer various customized gift hampers through its newly launched gift range, ‘The Gift Studio,’ which makes for a perfect gift for women’s day. The store hosts a huge selection of national and international wines that are perfect for celebrating any occasion.

(This article was originally published in Passionate in Marketing)

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