Warner Bros Consumer Products associates with Flipkart

Warner Bros Consumer Products has announced its partnership with Flipkart, an Indian E-Commerce Brand. The alliance has been formed to set in motion their new offering “Tom And Jerry Diapers”.

The new collection is clinically evaluated and manufactured in India. The useful and fashionable Tom and Jerry diapers include a wetness indicator and an elastic waistband to provide maximum comfort for newborns and avoid rashes. These feature 12-hour absorbency technology, making diaper changing a breeze for parents and ensuring a restful night’s sleep for the baby.

WBCP, a WarnerMedia Company, was founded in 1984 to offer the Studio’s diverse portfolio of entertainment brands and franchises to consumers all over the world.

WBCP collaborates with best-in-class licensees across the world to create an award-winning line of toys, apparel, home décor, and publishing based on DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network, and Adult Swim.

WBCP is one of the worlds top licensing and retail merchandising businesses, with unique worldwide licensing and merchandising programmes, retail initiatives, promotional collaborations, and themed experiences.

With a rise in consumer base for Warner Bros. and a growth in retailers for Flipkart, the two brands’ collaboration will benefit both companies.

Manish Kumar, the Senior Vice President — Beauty, General Merchandise and Home at Flipkart, stating on the alliance said, “Flipkart has built up its focus on enabling D2C brands to get onto the digital wagon with much swiftness and ease. The platform not only provides entrance to millions of consumers across the country but also enables supply chain and tech capabilities to fulfil consumer demand. We are excited to mark Warner Bros. Consumer Products’ entry into a functional category that has witnessed continuous growth on our platform as more and more consumers opt for a safe and reliable shopping experience for their kids, from the comfort of their homes. With the introduction of Tom and Jerry-themed diapers, consumers will have access to a whole new range — delighting both parents and babies.

The diapers are available in five sizes: 34, 48, 64, 96, and 128 units, with prices ranging from 375 to 1,265. They come in three different Tom and Jerry designs, all of which are included in each bundle.

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(This article was originally published in Passionate in Marketing)

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